Open Rec World Bank - Online Communications Officer

    Job #122891
    Job TitleOnline Communications Officer (Global Web Editor)
    Job FamilyCommunications
    Job TypeProfessional & Technical
    GradeGF
    LocationWashington, DC
    Recruitment TypeInternational Hire
    Language RequirementEnglish [Essential]
    Closing Date07-Jan-2013

The Bank’s external web site—www.worldbank.org—provides 24 million visitors a year with timely information about the Bank’s work and institutional objectives, and serves as a symbol of the institution’s transparency and willingness to engage with clients and partners around the world. It is the Bank’s most public tool for broadcasting results and demonstrating openness and accountability. Managing the quality and presentation of information on the site is critical to fulfilling the Bank’s development and communications goals.

The Global Web Editor manages, edits, curates and produces content for the Bank’s external home page, social media channels, and other high-profile corporate site areas, including News & Views, Results, Blogs, and current issue pages such as Financial and Food Crisis. The editor plays a key liaison role with online communications staff around the Bank and interacts with management and staff at many levels.

 As a member of the Corporate Communications Unit (EXTCC), the editor reports to the Head of Online & Social Media.

Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year renewable term appointment.

Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year term appointment.

Duties and Accountabilities:
Developing and executing online content strategies in consultation with the Head of Online & Social Media, news and broadcast teams, and online communications staff from across the Bank.
•    Aligning the institution’s online approach with corporate messaging and priorities and developing content in response to breaking news.
•    Managing corporate feature packages and newsletters by assigning and commissioning content (i.e., text, photos, video, slideshows, blog posts) that is timely and relevant, visually compelling, and reinforces corporate communications objectives.
•    Planning online coverage of special events and campaigns (i.e., #whatwillittake, Food Crisis, Annual and Spring Meetings) and contributing to institutional blogs and other media as appropriate.
•    Leading regular Bank-wide meetings, including the involvement by outside experts as appropriate, with online communications staff across the Bank to improve editorial coordination and synergy among organizational units (regions and networks).
•    Managing translation requests for corporate feature content in, Arabic, Chinese, French, and Spanish, as needed.
•    Preparing and maintaining a digital editorial calendar in coordination with country/regional, network and corporate communications staff.
•    Enforcing and applying editorial processes and approval workflows, as well as reviewing, editing and writing content for web publication.
•    Working with units in developing content or commissioning specific content to be written by online writers or staff elsewhere in the institution.
•    Reviewing and monitoring sites for quality and timeliness.
•    Establishing and managing key performance indicators and reviewing web metrics reports for online; sharing results.
•    Reviewing user research results and determining audience needs; acting on audience feedback.
•    Developing online campaigns (content, marketing) to target key audiences, and measuring success in achieving them.
•    Implementing the online communication action plan, using social media, multimedia, and other tools where relevant.
•    Identifying opportunities for EXTCC to use existing and emerging online tools; providing support and one-to-one training for current and emerging online communication channels.
•    Participating in related web governance groups to represent EXTCC views, sharing knowledge, and ensuring good practices.
•    Advocating and articulating areas of change to the Banks’ website based on priorities of EXTCC.

Master’s or bachelor’s degree in Communications, International Relations/Public Affairs, Journalism, Marketing, Political Science or other related disciplines, with a minimum of 5 years (with master’s) or 10 years (with bachelor’s) of  relevant experience.

•    A minimum of five years’ experience in writing and/or editing for the web.
•    Proven writing and editing skills, with an excellent command of English; other languages are a plus, and an ability to convey complex ideas in a creative, clear, direct, and lively style.
•    Ability to initiate and manage a continuing editorial process and to conceptualize and execute the online packaging of content.
•    Strong diplomatic, interpersonal, and team skills; demonstrated client orientation; sensitized in working in a diverse and multicultural environment.
•    An in-depth understanding and problem-solving approach to project management as it relates to complex, multifunctional projects.
•    Ability to leverage online communication tools and methodologies (such as online monitoring, web analytics, or other online measurement tools) and to lead research efforts that identify and map project stakeholders or intended audiences, and to develop and analyze online communications performance indicators.
•    Knowledge and applied work experience in social media principles and Web 2.0 technologies sufficient to execute, lead or advise others in assuring that upcoming online communication and audience engagement tools and channels are fully leveraged.
•    Ability to prioritize, work well under pressure and capably handle/juggle multiple tasks within tight deadlines. Experience working with cross-functional teams.
•    Experience producing for the web and a basic working knowledge of software packages for page formatting, image management, videos, and content preparation (HTML, Photoshop, and similar software preferred).
•    Experience in search engine optimization and online marketing.
Shortlisted applicants will be tested for a wide array of the skills described above.

Competencies
Communication in International Development - Solid understanding of international development issues and of the communication needs of key stakeholders, such as bilateral donors, the private sector, foundations, NGOs, and academic institutions.
Online Content Editing and Drafting - Deep proficiency in executing, leading, or advising others in drafting simple or complex communication materials that leverage SEO strategies, and methodologies that maximize online content’s effectiveness.

Online Communication Strategy, Planning, and Execution - Demonstrated proficiency with online communication tools and methodologies, and thorough understanding of stakeholder needs; can plan, develop, and execute effective online communications strategies. 

Online Production Tools - Demonstrated proficiency with graphic design principles, industry-standard web applications, and multimedia production.

Online Performance Measurement and Impact Analysis - In-depth proficiency in online usage data, trends and analysis results; setting appropriate KPIs, developing gap analysis, producing reports, and making recommendations for action; can measure the effectiveness of existing online communications strategies or design new ones. 

Project Management - Demonstrates expert knowledge and understanding of project management concepts as they relate to the implementation of complex, multi-functional projects in varied geographical and economic conditions. 

Client Orientation - Effectively identifies and meets (internal or external) client/constituent needs; builds productive client/constituent relationships; delivers client-centric solutions; takes responsibility for ensuring client/constituent satisfaction and loyalty.

Teamwork and Inclusion - Values working in collaboration and respecting the views of others; understands differences in culture and values and the importance of including others’ views in achieving the strategic goals of the World Bank and its partners.

Knowledge, Learning, and Communication - Leads in the sharing of best practices, trends, knowledge and lessons learned across units and with clients and partners, articulating ideas in a clear and compelling way across audiences of varied levels. 

Business Judgment and Analytical Decision Making - Gathers inputs, assesses risk, considers impact and articulates benefits of decisions for internal and external stakeholders over the long term.

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Job Description

< Back to job search Apply Now

• Job #122891
• Job TitleOnline Communications Officer (Global Web Editor)
• Job FamilyCommunications
• Job TypeProfessional & Technical
• GradeGF
• LocationWashington, DC
• Recruitment TypeInternational Hire
• Language RequirementEnglish [Essential]
• Closing Date07-Jan-2013

Background / General description:
The Bank’s external web site—www.worldbank.org—provides 24 million visitors a year with timely information about the Bank’s work and institutional objectives, and serves as a symbol of the institution’s transparency and willingness to engage with clients and partners around the world. It is the Bank’s most public tool for broadcasting results and demonstrating openness and accountability. Managing the quality and presentation of information on the site is critical to fulfilling the Bank’s development and communications goals. The Global Web Editor manages, edits, curates and produces content for the Bank’s external home page, social media channels, and other high-profile corporate site areas, including News & Views, Results, Blogs, and current issue pages such as Financial and Food Crisis. The editor plays a key liaison role with online communications staff around the Bank and interacts with management and staff at many levels. As a member of the Corporate Communications Unit (EXTCC), the editor reports to the Head of Online & Social Media. Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year renewable term appointment. Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year term appointment.
Duties and Accountabilities:
• Developing and executing online content strategies in consultation with the Head of Online & Social Media, news and broadcast teams, and online communications staff from across the Bank. • Aligning the institution’s online approach with corporate messaging and priorities and developing content in response to breaking news. • Managing corporate feature packages and newsletters by assigning and commissioning content (i.e., text, photos, video, slideshows, blog posts) that is timely and relevant, visually compelling, and reinforces corporate communications objectives. • Planning online coverage of special events and campaigns (i.e., #whatwillittake, Food Crisis, Annual and Spring Meetings) and contributing to institutional blogs and other media as appropriate. • Leading regular Bank-wide meetings, including the involvement by outside experts as appropriate, with online communications staff across the Bank to improve editorial coordination and synergy among organizational units (regions and networks). • Managing translation requests for corporate feature content in, Arabic, Chinese, French, and Spanish, as needed. • Preparing and maintaining a digital editorial calendar in coordination with country/regional, network and corporate communications staff. • Enforcing and applying editorial processes and approval workflows, as well as reviewing, editing and writing content for web publication. • Working with units in developing content or commissioning specific content to be written by online writers or staff elsewhere in the institution. • Reviewing and monitoring sites for quality and timeliness. • Establishing and managing key performance indicators and reviewing web metrics reports for online; sharing results. • Reviewing user research results and determining audience needs; acting on audience feedback. • Developing online campaigns (content, marketing) to target key audiences, and measuring success in achieving them. • Implementing the online communication action plan, using social media, multimedia, and other tools where relevant. • Identifying opportunities for EXTCC to use existing and emerging online tools; providing support and one-to-one training for current and emerging online communication channels. • Participating in related web governance groups to represent EXTCC views, sharing knowledge, and ensuring good practices. • Advocating and articulating areas of change to the Banks’ website based on priorities of EXTCC.
Selection Criteria:
Master’s or bachelor’s degree in Communications, International Relations/Public Affairs, Journalism, Marketing, Political Science or other related disciplines, with a minimum of 5 years (with master’s) or 10 years (with bachelor’s) of relevant experience. • A minimum of five years’ experience in writing and/or editing for the web. • Proven writing and editing skills, with an excellent command of English; other languages are a plus, and an ability to convey complex ideas in a creative, clear, direct, and lively style. • Ability to initiate and manage a continuing editorial process and to conceptualize and execute the online packaging of content. • Strong diplomatic, interpersonal, and team skills; demonstrated client orientation; sensitized in working in a diverse and multicultural environment. • An in-depth understanding and problem-solving approach to project management as it relates to complex, multifunctional projects. • Ability to leverage online communication tools and methodologies (such as online monitoring, web analytics, or other online measurement tools) and to lead research efforts that identify and map project stakeholders or intended audiences, and to develop and analyze online communications performance indicators. • Knowledge and applied work experience in social media principles and Web 2.0 technologies sufficient to execute, lead or advise others in assuring that upcoming online communication and audience engagement tools and channels are fully leveraged. • Ability to prioritize, work well under pressure and capably handle/juggle multiple tasks within tight deadlines. Experience working with cross-functional teams. • Experience producing for the web and a basic working knowledge of software packages for page formatting, image management, videos, and content preparation (HTML, Photoshop, and similar software preferred). • Experience in search engine optimization and online marketing. Shortlisted applicants will be tested for a wide array of the skills described above. Competencies Communication in International Development - Solid understanding of international development issues and of the communication needs of key stakeholders, such as bilateral donors, the private sector, foundations, NGOs, and academic institutions. Online Content Editing and Drafting - Deep proficiency in executing, leading, or advising others in drafting simple or complex communication materials that leverage SEO strategies, and methodologies that maximize online content’s effectiveness. Online Communication Strategy, Planning, and Execution - Demonstrated proficiency with online communication tools and methodologies, and thorough understanding of stakeholder needs; can plan, develop, and execute effective online communications strategies. Online Production Tools - Demonstrated proficiency with graphic design principles, industry-standard web applications, and multimedia production. Online Performance Measurement and Impact Analysis - In-depth proficiency in online usage data, trends and analysis results; setting appropriate KPIs, developing gap analysis, producing reports, and making recommendations for action; can measure the effectiveness of existing online communications strategies or design new ones. Project Management - Demonstrates expert knowledge and understanding of project management concepts as they relate to the implementation of complex, multi-functional projects in varied geographical and economic conditions. Client Orientation - Effectively identifies and meets (internal or external) client/constituent needs; builds productive client/constituent relationships; delivers client-centric solutions; takes responsibility for ensuring client/constituent satisfaction and loyalty. Teamwork and Inclusion - Values working in collaboration and respecting the views of others; understands differences in culture and values and the importance of including others’ views in achieving the strategic goals of the World Bank and its partners. Knowledge, Learning, and Communication - Leads in the sharing of best practices, trends, knowledge and lessons learned across units and with clients and partners, articulating ideas in a clear and compelling way across audiences of varied levels. Business Judgment and Analytical Decision Making - Gathers inputs, assesses risk, considers impact and articulates benefits of decisions for internal and external stakeholders over the long term.

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